Page 9 - Five Point - Denver 2019

2. USE AUTOMATED TOOLS
4. MARKET A NEIGHBORHOOD
Homebuyers prefer working with a real estate agent who specializes in the neighborhood where they want to live. One way to become the No. 1
seller in a neighborhood is
to create a website for it. Content might include articles and videos about schools, neighborhood events, local news and homes recently sold. Then concentrate your Google search terms (both paid and SEO) to things such as “Homes in [X-neighborhood],” linking to your microsite, which links to your main website. Create postcards promoting the site to the concentrated area with the idea of hitting homeowners who are getting ready to sell. Each time you have a listing, host a neighborhood-exclusive preview.
5. REINVENT YOUR WEBSITE
To keep from being overwhelmed with all your options to enhance your online presence, create a three-month plan and do what you can. When you’re done, assess your progress and tackle the next three months!
With the growth of social media, companies have begun to
offer platforms that automate your posts. These platforms range from brand development tools to content generators to targeted placement services that schedule your content releases to boost readership
or tie you more closely to influencers. One example: Campaigniac (campaigniac.com) automatically solicits positive client testimonials, enhances them with graphics and videos and then posts them on all of your social media platforms.
3. GET EMOTIONAL
Buyers and sellers want an agent who has both Ying and Yang. You need to be intellectual and in tune with your market (Ying), but you also need an emotional hook with your customers (Yang). One way to achieve this balance is to align with a charity or a cause that is of interest to your market segment. If you
One way or another, potential buyers will find your website. When they do, you’ll want it
to stand out and make a clear and immediate impression of why they should use you. Don’t be like your competitors who use generic websites from their agency. Instead, use expert photography, post virtual tours of your listings, create a blog and update it at least once
can tie your cause to housing — think Habitat for Humanity, Homes for Heroes or Red Cross housing disaster work — all
the better! Think of donating
a portion of each commission check to a charity. Tell your volunteer stories on social media, giving frequent updates. Buyers and sellers with shared values will feel comfortable connecting with you. Plus, volunteering gives you visibility.
a week, drive traffic to your website through social media, make it mobile friendly and include useful tools like a free home-valuation estimator.
www.campaigniac.com
FUN AND EASY:
Campaigniac generates fun illustrations to chart your success based on poll results and testimonials from your clients. You can post them online with just one click!
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