Page 8 - Five Point - Denver 2019

5 COOL WAYS
to Boost Your Online Presence
7 | Five Point magazine
You’re not alone in trying to catch the attention of homebuyers and sellers. In fact, you’re competing with two million Realtors and real estate agents across the U.S., a number that has doubled since 2000. Your odds of landing a client become even slimmer when you consider websites like Zillow: 92% of homebuyers start their search on the internet without enlisting the help of an agent. And to complicate it further, the tools available to boost your own online presence are constantly changing along with buyers’ growing expectations for new technology and new content.
Despite all the ways the internet can work against you, there are also many ways to harness its power to your advantage and boost your online presence.
Below are five ways to augment your brand and visibility using some of the latest and most effective methods online:
1.SHARE EXPERT CONTENT
It’s necessary to use social
media platforms like Pinterest, Facebook, Google+ and Twitter to share information about your listings. But the platforms that might set you apart the most
are the ones few real estate agents take advantage of: blogs and e-newsletters. Homebuyers trust someone in the know.
Not a writer? Not a problem. You might need to employ the services of a writer to create proprietary content, but expert content builds your reputation
as a knowledge leader. After you share your expert content online, you can reuse it for speeches at luncheons or for webinars.