PROFESSIONAL PROFILE
Char MacCallum
www.char4homes.com
“What I really love about this business,” says Char MacCallum, “is building relationships.” After 40 years in the business, she continues to build and grow them. These days, Char is even selling homes to the grandchildren of her first customers and clients.
Her formula for success is a simple one: Care about others more than you care about your commission. Do what’s best for them every time. Her commission is a byproduct of her success, not the metric that defines it.
Born in Albert Lea. Minnesota, she grew up mostly in Kansas. While in grade school, her father decided that he was called to be a pastor, and so the family moved to Kansas so that he could attend Bible College and pursue his calling. The family would eventually move back to Minnesota, but Char’s heart had become firmly planted in the sunflower state. She returned to Olathe to attend college, and when the time was right, she launched her business there.
Char’s formal education is in music, and she draws on the creative side of her mind every day to figure out how best to serve her customers. She and her team stay abreast of the very latest tools and developments in the real estate business, and use those cutting edge tools to deliver state of the art service to their growing list of clientele.
Harmony is part and parcel of everything she and her company do. She loves a transaction where everyone can win and feel good about it. “I want the people I work with to be left with a beautiful sound,” she says.
Char and her formidable team have adopted an acronym to help remind them of what’s important in the work they do every day: DREAM
Do the right thing
Be Reliable
Enrich others
Have an Attitude of Gratitude
Make a difference
And, not surprisingly, Char is living her dream every single day. “I’m not selling houses. I’m selling homes,” she says. “People are coming back here, and we are connecting them back to their home. How can it be any better than that?”
She lives in Olathe with her husband of 41 years, Bev. They have two children and 4 grandchildren.
PROFESSIONAL EXCELLENCE
Five Star Professional conducts market-specific research throughout the U.S. to identify service professionals who demonstrate professional excellence and provide quality services to their clients. The Five Star Real Estate Agent program is the largest and most widely published award program for real estate agents in North America, covering more than 40 major markets. Five Star award winners do not pay a fee to be included in the research or on the final list of award winners.
The Five Star Professional research team contacted thousands of recent homebuyers, consumers and industry leaders to identify Kansas City-area real estate agents who stand out in their industry and community.
To learn more about the research methodology, click here.
