PROFESSIONAL PROFILE
JOANNE KRAUSE
www.joannekrause.com
While raising two kids and mastering her career in teaching, JoAnne Krause knew she wanted to make a change that would allow her to become her own boss. She decided to earn her real estate license and spent a few years working part-time as an agent, learning the ropes and steadily building her clientele. As her work in real estate continued, the volume of her business grew, until JoAnne made the decision to pursue her passion full-time. Twenty-nine years after her first foray in her industry, JoAnne is now at the helm of a commanding career, having earned a reputation defined by professionalism, integrity, and an incisive creative eye.
Serving the whole of San Diego County, JoAnne works along- side her daughter, Tamara, uniting their efforts to create the Krause Office. Together, JoAnne and her daughter guide cli- ents of all kinds, from Oceanside to Chula Vista to El Cajon. With 60% of her business driven by repeat and referral clien- tele, JoAnne’s ability to deliver memorable, effective service is well proven. What’s more, the addition of her daughter to her team adds a whole new dimension to the work she’s been perfecting for close to three decades. “It’s been wonderful working with Tamara,” she says. “She’s a very strong agent in her own right, and now we’ve established ourselves in all areas of real estate, and we really enjoy what we’re doing.” In fact, JoAnne and her team offer clients proficiencies that extend beyond residential real estate, and into military and cor- porate relocation, as well. Using her in-depth knowledge of the area and her years of insightful experience, JoAnne makes a commitment to her clients that goes far beyond the closing table. “We do the very best we can to anticipate our clients’ needs,” she explains. “We take care of families—not just for one transaction, but forever.”
Prior to her transition to real estate, JoAnne cultivated experience in the advertising world, which has given her a significant edge when it comes to listing property. Understanding that the sale of a home is a rare opportunity for owners to recoup and grow their initial investment, JoAnne goes above and beyond to prep properties prior to market. After her free staging consultation is complete, JoAnne incorpo- rates professional photography to ensure listings make a memorable impression online and in cus- tomized fliers and brochures. Then, she takes to social media and the leading digital listing plat- forms to promote maximum visibility for each property, aiming for a top dollar return no matter the home. Likewise, her background in advertising has rendered her a capable copywriter, and each listing is equipped with appealing, detailed descriptions that attract potential buyers. The frequent chances to strut her creative streak—from staging properties with a design-savvy flair, to drafting compelling copy—is what JoAnne enjoys most about her daily work. “Every day is an opportunity to be creative,” she says.
To give back to the San Diego community she calls home, JoAnne focuses her efforts as a lifetime member and supporter of the Veterans of Foreign Wars organization. She also gives regularly on a local scale, contributing her resources to support area Girl Scout troops, or supporting causes close to the hearts of her clients. In her free hours, JoAnne enjoys spending time scoping out new items for her arsenal of staging décor. “Work is play for me,” she jokes. “I have more pillows than anyone I know.” JoAnne also enjoys anything having to do with new technology gadgets and time saving devices, as well as staying up-to-date on the latest design industry trends.
As for the future of the Krause Office, JoAnne has plans to continue growing her business, expanding her service area alongside her daughter and partner. She also places a strong emphasis on continued growth and learning, sharpening her skillset for the betterment of her clientele. For now, she’ll continue building upon the solid reputation earned after twenty-nine years of dedicated service to aspiring homeown- ers and sellers in the San Diego area. With an abiding passion for her daily work and a confident eye toward the road ahead, the future is bound to be bright for JoAnne Krause and the Krause Office.
OUR MISSION
To Create a Memorable and Positive Real Estate Experiences for Our Clients Each and Every Day!
PROFESSIONAL EXCELLENCE
Five Star Professional conducts market-specific research throughout the U.S. to identify service professionals who demonstrate professional excellence and provide quality services to their clients. The Five Star Real Estate Agent program is the largest and most widely published award program for real estate agents in North America, covering more than 40 major markets. Five Star award winners do not pay a fee to be included in the research or on the final list of award winners.
The Five Star Professional research team contacted thousands of recent homebuyers, consumers and industry leaders to identify San Diego-area real estate agents who stand out in their industry and community.
To learn more about the research methodology, click here.
