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PROFESSIONAL PROFILE

Shelby J. Rothman
CFP®, CPFA, AIF®

Founder and Advisor
EnJoy Financial
100 W Broadway Ste 500
Glendale, CA 91210
Office: 818-213-2766
Cell: 818-213-2766
shelby@enjoyfinancial.com
www.enjoyfinancial.com

Meet Shelby: Building Financial Strategies That Reflect Your Life

Shelby Rothman, CERTIFIED FINANCIAL PLANNER™, CPFA, and AIF®, has more than two decades of experience guiding clients through retirement, income, and legacy planning with a holistic approach. She specializes in helping individuals and families make informed financial decisions that bring the most joy as they plan for the future. Shelby offers both insurance and investment products and services, tailoring strategies to each client’s goals and values.

Before founding EnJoy Financial, Shelby spent nearly nine years as a financial advisor at The Hartford and over a decade with New Century Leadership Counsel. Throughout her career, she has focused on providing personalized guidance that helps clients navigate their financial journey with confidence, while keeping their long-term goals at the forefront.

For Shelby, the philosophy behind her firm is personal as well as professional. The capital “J” in EnJoy reflects her belief that financial planning should help clients experience the most joy out of their lives. Family is central to that approach — Shelby cherishes her children, Hunter and Marigold, her three dogs and enjoys creating a welcoming, family-like environment for her clients.

Born and raised in San Diego, Shelby earned her bachelor’s degree in business administration from Azusa Pacific University. She now lives in Castaic, where she enjoys traveling, hiking, skiing, and camping with her kids. When she isn’t guiding clients, she focuses on making the most of every day, embracing the joy she strives to bring into the lives of others.

 

This award was issued on 12/01/2025 by Five Star Professional (FSP) for the time period 02/12/2025 through 08/01/2025. Fee paid for use of marketing materials. Self-completed questionnaire was used for rating. This rating is not related to the quality of the investment advice and based solely on the disclosed criteria. 4648 Los Angeles-area wealth managers were considered for the award; 151 (3 % of candidates) were named 2026 Five Star Wealth Managers. The following prior year statistics use this format: YEAR: # Considered, # Winners, % of candidates, Issued Date, Research Period. 2025: 4,745, 163, 3%, 12/1/24, 2/13/24 - 8/30/24; 2024: 4,527, 158, 3%, 12/1/23, 2/13/23 - 8/31/23; 2023: 3,629, 155, 4%, 12/1/22, 3/28/22 - 9/23/22; 2022: 3781, 150, 4%, 12/1/21, 3/29/21 - 10/1/21; 2021: 3,574, 168, 5%, 12/1/20, 3/30/20 - 10/9/20; 2020: 3527, 158, 4%, 12/1/19, 3/1/19 - 10/25/19; 2019: 3528, 154, 4%, 12/1/18, 3/26/18 - 10/16/18; 2018: 2708, 154, 6%, 12/1/17, 3/23/17 - 10/13/17; 2017: 2351, 287, 12%, 11/1/16, 2/25/16 - 10/24/16; 2016: 2374, 298, 13%, 11/1/15, 5/22/15 - 10/16/15; 2015: 3105, 327, 11%, 12/1/14, 5/22/14 - 10/16/14; 2014: 6088, 340, 6%, 12/1/13, 5/22/13 - 10/16/13; 2013: 3488, 372, 11%, 12/1/12, 5/22/12 - 10/16/12; 2012: 1019, 176, 17%, 11/1/11, 5/22/11 - 10/16/11.
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Securities offered through Registered Representatives of Cambridge Investment Research, Inc., a broker-dealer, member FINRA/SIPC. EnJoy Financial and Cambridge are not affiliated. Advisory services offered through Cambridge Investment Research Advisors, Inc., a Registered Investment Advisor. Fixed insurance offered through various, independent insurance companies.

*Winners appearing on this page do not pay a fee to be considered or to win the Five Star Award. Professionals with a digital profile have paid a promotional fee.
Wealth managers do not pay a fee to be considered or placed on the final list of Five Star Wealth Managers. The award is based on 10 objective criteria. Eligibility criteria - required: 1. Credentialed as a registered investment adviser (RIA) or a registered investment adviser representative; 2. Actively licensed as a RIA or as a principal of a registered investment adviser firm for a minimum of 5 years; 3. Favorable regulatory and complaint history review (As defined by FSP, the wealth manager has not; A. Been subject to a regulatory action that resulted in a license being suspended or revoked, or payment of a fine; B. Had more than a total of three settled or pending complaints filed against them and/or a total of five settled, pending, dismissed or denied complaints with any regulatory authority or FSP's consumer complaint process. Unfavorable feedback may have been discovered through a check of complaints registered with a regulatory authority or complaints registered through FSP's consumer complaint process; feedback may not be representative of any one client's experience; C. Individually contributed to a financial settlement of a customer complaint; D. Filed for personal bankruptcy within the past 11 years; E. Been terminated from a financial services firm within the past 11 years; F. Been convicted of a felony); 4. Fulfilled their firm review based on internal standards; 5. Accepting new clients. Evaluation criteria - considered: 6. One-year client retention rate; 7. Five-year client retention rate; 8. Non-institutional discretionary and/or non-discretionary client assets administered; 9. Number of client households served; 10. Education and professional designations. FSP does not evaluate quality of services provided to clients. The award is not indicative of the wealth manager's future performance. Wealth managers may or may not use discretion in their practice and therefore may not manage their clients' assets. The inclusion of a wealth manager on the Five Star Wealth Manager list should not be construed as an endorsement of the wealth manager by FSP or this publication. Working with a Five Star Wealth Manager or any wealth manager is no guarantee as to future investment success, nor is there any guarantee that the selected wealth managers will be awarded this accomplishment by FSP in the future. Visit www.fivestarprofessional.com.