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PROFESSIONAL PROFILE

AJW Financial
3300 Edinborough Way Ste 550
Edina, MN 55435
Office: 952-405-2000
team@ajwfinancial.com
www.ajwfinancial.com

Our Approach

At AJW, we strive to live our best lives, full of health and strength, in mind, body and soul and help others to do the same, understanding that everyone’s definition of a fully lived life is unique.

We inquire with purpose, and we listen with curiosity. We do not judge our clients, as vulnerability is crucial to making meaningful changes in their lives.

We create personalized journeys that help lead to increased confidence and personal growth. These journeys often involve challenging changes, but ultimately help lead to a life free from worry and filled with joy. We are with our clients every step of the way, ready to navigate any changes as they live their fullest lives.

Amy Wolff, CFP®, CDFA®

Owner, Financial Advisor

Phone: 952-405-2000
Team member photo

Amy Jensen Wolff, CFP®, CDFA® is a nationally recognized Financial Educator, Author, Speaker and Wealth Planner for Women. Wolff is the Author of the Ultimate Women’s Guide to Survive Thrive after Divorce, a comprehensive divorce aftercare financial guide and co-author of Build Wealth Like a Shark with original Shark on ABC TV's Shark Tank, Kevin Harrington, and 29 other leading authorities who share sound strategies, practical tips, and real-world stories. She is also the creator of the AJW Thrive Process® and has appeared in multiple publications, including CNBC and Star Tribune, among others. Amy and her team guide executive, professional, entrepreneurial, and stay-at-home women towards financial independence, while increasing their personal strength and confidence. As a Continuing Education Instructor, CERTIFIED FINANCIAL PLANNERTM professional and Certified Divorce Financial Analyst® practitioner, Wolff shares her unique experience with family law attorneys and other financial advisors. Amy, and her husband, Deon, enjoy time with their family, as well as gardening, reading, motorcycling and adventure travel.

 

Shawn Larson

Partner, Financial Advisor

Phone: 952-405-2000
Team member photo

As a Partner and Senior Financial Planner, Shawn works directly with our valued clients, leveraging her extensive experience and knowledge to guide them on their financial journeys. Shawn prepares expense histories, balance sheets and net worth statements, and retirement projections, while also conducting research for asset allocation and investment strategies. Her commitment to covering all the bases ensures that clients have the information they need to make well-informed decisions. Day to day, Shawn thrives on meeting with clients and fielding questions ranging from impromptu major expenses to navigating unexpected challenges like a sudden loss of income or managing an inheritance. Her dedication to providing thoughtful solutions ensures that clients feel confident and empowered to move forward on their financial journey. 

Chad Olson, CFP®, CDFA®

Partner, Financial Advisor

Phone: 952-405-2000
Team member photo

Starting his career in 2005 as a financial advisor for Ameriprise Financial, joined the AJW Financial team in 2008 and has since earned the Certified Divorce Financial Analyst® and CERTIFIED FINANCIAL PLANNER™ professional. Chad's passion is to empower individuals and couples to chart their course towards success. He educates them to uncover goals, craft personalized plans, and comprehend the long-term implications of their choices. Along the way, he supports them in making the necessary adjustments to ensure they reach their desired destination.

This award was issued on 11/1/24 by Five Star Professional (FSP) for the time period 3/13/24 through 10/29/24. Fee paid for use of marketing materials. Self-completed questionnaire was used for rating. This rating is not related to the quality of the investment advice and based solely on the disclosed criteria. 4789 Twin Cities-area wealth managers were considered for the award; 624 (13% of candidates) were named 2025 Five Star Wealth Managers. The following prior year statistics use this format: YEAR: # Considered, # Winners, % of candidates, Issued Date, Research Period. 2024: 4,280, 637, 15%, 12/1/23, 3/13/23 - 9/29/23; 2023: 4,080, 633, 16%, 12/1/22, 3/14/22 - 10/18/22; 2022: 4544, 622, 14%, 12/1/21, 3/29/21 - 10/8/21; 2021: 4004, 630, 16%, 12/1/20, 3/30/20 - 10/23/20; 2020: 3606, 589, 16%, 12/1/19, 3/1/19 - 10/25/19; 2019: 3504, 671, 19%, 12/1/18, 3/23/18 - 10/23/18; 2018: 2622, 591, 23%, 12/1/17, 2/23/17 - 10/13/17; 2017: 2304, 836, 36%, 11/1/16, 2/25/16 - 10/14/16; 2016: 2083, 854, 41%, 11/1/15, 4/17/15 - 10/14/15; 2015: 2673, 825, 31%, 12/1/14, 4/17/14 - 10/14/14; 2014: 1931, 844, 44%, 12/1/13, 4/17/13 - 10/14/13; 2013: 2151, 863, 40%, 12/1/12, 4/17/12 - 10/14/12; 2012: 1256, 624, 50%, 11/1/11, 4/17/11 - 10/14/11.
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Amy Wolff, Chad Olson, and Shawn Larson are Registered Representatives offering securities and advisory services through Cetera Advisor Networks LLC, member FINRA, SIPC, a Broker/Dealer and a Registered Investment Adviser. Investment Advisory Services also offered through AdvisorNet Wealth Partners. Cetera is under separate ownership from any other named entity.

*Winners appearing on this page do not pay a fee to be considered or to win the Five Star Award. Professionals with a digital profile have paid a promotional fee.
Wealth managers do not pay a fee to be considered or placed on the final list of Five Star Wealth Managers. The award is based on 10 objective criteria. Eligibility criteria - required: 1. Credentialed as a registered investment adviser (RIA) or a registered investment adviser representative; 2. Actively licensed as a RIA or as a principal of a registered investment adviser firm for a minimum of 5 years; 3. Favorable regulatory and complaint history review (As defined by FSP, the wealth manager has not; A. Been subject to a regulatory action that resulted in a license being suspended or revoked, or payment of a fine; B. Had more than a total of three settled or pending complaints filed against them and/or a total of five settled, pending, dismissed or denied complaints with any regulatory authority or FSP's consumer complaint process. Unfavorable feedback may have been discovered through a check of complaints registered with a regulatory authority or complaints registered through FSP's consumer complaint process; feedback may not be representative of any one client's experience; C. Individually contributed to a financial settlement of a customer complaint; D. Filed for personal bankruptcy within the past 11 years; E. Been terminated from a financial services firm within the past 11 years; F. Been convicted of a felony); 4. Fulfilled their firm review based on internal standards; 5. Accepting new clients. Evaluation criteria - considered: 6. One-year client retention rate; 7. Five-year client retention rate; 8. Non-institutional discretionary and/or non-discretionary client assets administered; 9. Number of client households served; 10. Education and professional designations. FSP does not evaluate quality of services provided to clients. The award is not indicative of the wealth manager's future performance. Wealth managers may or may not use discretion in their practice and therefore may not manage their clients' assets. The inclusion of a wealth manager on the Five Star Wealth Manager list should not be construed as an endorsement of the wealth manager by FSP or this publication. Working with a Five Star Wealth Manager or any wealth manager is no guarantee as to future investment success, nor is there any guarantee that the selected wealth managers will be awarded this accomplishment by FSP in the future. Visit www.fivestarprofessional.com.