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PROFESSIONAL PROFILE

R. Tom Yeaton, CLU, ChFC

President
Yeaton Financial Group
13358 Manchester Rd., Ste. 200
Des Peres, MO 63131
Office: 314-682-3802
Cell: 314-682-4668
tom@yeatonfg.com
www.YeatonFG.com

Professional Approach

Tom Yeaton founded Yeaton Financial Group in 1998 after deciding to change careers because he wanted to help people just like him – people who want to do the right thing for their families by protecting and providing a secure financial future. Tom realized there were a lot of people in the financial industry who were simply selling products, and he wanted to educate himself about what was best for his family. In doing that, he realized he could also help others make smart financial decisions. 

Yeaton Financial Group’s mission is to help people enjoy a dignified retirement. Now a family business, our firm provides guidance that is in the best interest of clients and helps them avoid mistakes in retirement planning. Our passion is to provide clarity and confidence to your financial world, utilizing a comprehensive and holistic process that matches your concerns and wishes with customized strategies and solutions specifically designed for you. We want you to feel good about the plan of action you decide to take. It is my belief that you can expect trustworthiness and excellence from me and my team as your advisor, as well as understanding how your plan is good for you and your family.

Over the years we have attracted people from many walks of life, including small business owners, professionals, and Federal employees particularly air traffic controllers. Currently we are seeking accounting and tax planning professionals to partner with in order to help them deliver more value to their clients through holistic and proactive planning.

This award was issued on 10/01/2024 by Five Star Professional (FSP) for the time period 12/12/2023 through 07/09/2024. Fee paid for use of marketing materials. Self-completed questionnaire was used for rating. This rating is not related to the quality of the investment advice and based solely on the disclosed criteria. 2685 St. Louis-area wealth managers were considered for the award; 187 (7 % of candidates) were named 2024 Five Star Wealth Managers. The following prior year statistics use this format: YEAR: # Considered, # Winners, % of candidates, Issued Date, Research Period. 2023: 2,691, 167, 6%, 10/1/23, 12/12/22 - 6/30/23; 2022: 2418, 158, 7%, 10/1/22, 1/24/22 - 7/22/22; 2021: 2683, 164, 6%, 10/1/21, 12/28/20 - 8/6/21; 2020: 2431, 170, 7%, 10/1/20, 1/6/20 - 8/7/20; 2019: 2481, 185, 7%, 10/1/19, 1/14/19 - 8/9/19; 2018: 2533, 179, 7%, 10/1/18, 1/26/18 - 8/15/18; 2017: 1681, 181, 11%, 10/1/17, 1/26/17 - 8/28/17; 2016: 1427, 324, 23%, 9/1/16, 3/3/16 - 8/22/16; 2015: 2194, 358, 16%, 10/1/15, 2/16/15 - 8/11/15; 2014: 1401, 389, 28%, 2/1/14, 2/16/13 - 8/11/13; 2013: 1726, 485, 28%, 2/1/13, 2/16/12 - 8/11/12; 2012: 1800, 455, 25%, 2/1/12, 2/16/11 - 8/11/11.
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Securities and advisory services offered through LPL Financial, a registered investment advisor. Member FINRA/SIPC.

*Winners appearing on this page do not pay a fee to be considered or to win the Five Star Award. Professionals with a digital profile have paid a promotional fee.
Wealth managers do not pay a fee to be considered or placed on the final list of Five Star Wealth Managers. The award is based on 10 objective criteria. Eligibility criteria - required: 1. Credentialed as a registered investment adviser (RIA) or a registered investment adviser representative; 2. Actively licensed as a RIA or as a principal of a registered investment adviser firm for a minimum of 5 years; 3. Favorable regulatory and complaint history review (As defined by FSP, the wealth manager has not; A. Been subject to a regulatory action that resulted in a license being suspended or revoked, or payment of a fine; B. Had more than a total of three settled or pending complaints filed against them and/or a total of five settled, pending, dismissed or denied complaints with any regulatory authority or FSP's consumer complaint process. Unfavorable feedback may have been discovered through a check of complaints registered with a regulatory authority or complaints registered through FSP's consumer complaint process; feedback may not be representative of any one client's experience; C. Individually contributed to a financial settlement of a customer complaint; D. Filed for personal bankruptcy within the past 11 years; E. Been terminated from a financial services firm within the past 11 years; F. Been convicted of a felony); 4. Fulfilled their firm review based on internal standards; 5. Accepting new clients. Evaluation criteria - considered: 6. One-year client retention rate; 7. Five-year client retention rate; 8. Non-institutional discretionary and/or non-discretionary client assets administered; 9. Number of client households served; 10. Education and professional designations. FSP does not evaluate quality of services provided to clients. The award is not indicative of the wealth manager's future performance. Wealth managers may or may not use discretion in their practice and therefore may not manage their clients' assets. The inclusion of a wealth manager on the Five Star Wealth Manager list should not be construed as an endorsement of the wealth manager by FSP or this publication. Working with a Five Star Wealth Manager or any wealth manager is no guarantee as to future investment success, nor is there any guarantee that the selected wealth managers will be awarded this accomplishment by FSP in the future. Visit www.fivestarprofessional.com.