Choosing a Trusted Advisor
10 principles we have adopted to help us serve as a trusted advisor.
1. Act in the best interest of the client
We provide advice and recommendations that are in the client’s best interest. Period. Not because we are legally obligated to (although we are). Not because it works well as a business model (it does). Simply because it is right. Our other goals are selected to achieve this guiding principle.
Pursuant to the Investment Advisers Act of 1940, we follow a fiduciary duty standard of care. This is often referred to as the highest legal duty of care for a client’s welfare, and one we gladly accept — in contrast to the less-stringent suitability standard.
2. Deliver attentive, individualized service
We provide a high level of personal attention. We make a point to get to know all our clients and to learn what is important to them. Developing personalized insight is essential to providing appropriate advice and service to each client.
3. Offer a team for each client
Each client benefits from a team of professionals. Using in-house expertise or carefully selected alliances as warranted, we offer a range of resources to help clients make sound investment decisions.
4. Build customized, integrated financial plans
We develop financial plans that integrate each client’s unique strategy; personal situation; and willingness, ability and need to accept market risk. These plans are formalized within a written Investment Policy Statement to ensure consistent adherence. We take the time to focus on delivering true wealth management services, not just money management. This means integrating estate, tax and risk management into an overall financial plan.
5. Achieve goals and experience long-term success through strategic advice
Our advice is goal-oriented, whether the goals are imminent or long term. We evaluate and make recommendations for achieving them. We also fit each independent objective into the context of achieving an overall investment plan.
6. Focus on professional advice, not on products
We are client-centric, which means we focus on delivering sound advice and targeted solutions. The only incentive we have in offering particular solutions is whether the client’s best interest will be served.
7. Practice full disclosure and seek transparent costs
Potential conflicts of interest as well as any costs incurred are fully disclosed and clearly explained. We give answers in plain English, with whatever level of detail the client seeks.
8. Align our fee structure with clients’ best interests
We provide fee-only investment management services. Fees are based on a percentage of the assets we manage for a client. We feel such an approach best aligns our interests with our clients’, helping us meet our fiduciary obligation as a Registered Investment Advisor firm.
9. Take advantage of academic research
While we strive for our advice to be straightforward and understandable, we base it upon peer-reviewed academic evidence. In addition to seeking broad global diversification according to the tenets of Modern Portfolio Theory, we assist with appropriate asset location between taxable and tax-advantaged accounts.
10. Practice what we preach
We invest our personal assets based on the same set of investment principles, using the same or comparable securities that we recommend to our clients.
This material is derived from sources believed to be reliable, but its accuracy and the opinions based thereon are not guaranteed. The content of this publication is for general information only and is not intended to serve as specific financial, accounting or tax advice. To be distributed only by a Registered Investment Advisor firm. Copyright © 2011, Buckingham Family of Financial Services.