PROFESSIONAL PROFILE
Lori Anne Goto
www.gotoencore.com
Since 2006, top producer Lori Goto has been a trusted partner to hundreds of buyers and sellers in the growing Austin metro area. As she facilitates her clients’ exciting real estate ventures, Lori’s kindness, patience, and perseverance support each distinct relationship, creating a solid foundation for success in Austin’s competitive market.
Born and raised in Honolulu, Hawaii, Lori embodies the balanced, collaborative energy of the aloha spirit. Through her calm and direct demeanor, she creates a relaxed and fluid atmosphere that immediately puts people at ease. Her vast industry knowledge is matched by her emotional instincts and flawless communication style, which she customizes to each client’s preference. Lori knows that a home is the largest investment most of her clients will make, and her objective is to help them make decisions that maximize their investments — now and in the future.
Lori’s expertise has consistently earned her many awards, including Platinum Top 50 REALTOR® and Texas Monthly Five-Star Professional. Lori pioneers efficient solutions that overcome any obstacle, putting her extensive talents and resources into action on her clients’ behalf. Though she works to balance what’s important to all parties involved in a transaction, she never backs away from using her fierce negotiation skills to ensure her clients achieve their ultimate goals.
Along with a list of extensive accolades and accomplishments, among them, being featured on HGTV’s “My First Place,” Lori has been a proud Texas resident since 1989. She loves living in Austin with her husband, David, and is thrilled to continue to support her clients with Encore Real Estate.
Volunteer:
Austin Board of Realtors; Elected 2024-2026 Board of Director
Asian Real Estate Association of America (AREAA)
- 2024 National AREAA Vice Chair Chapter Development Committee
- 2023 National AREAA Chapter Development Committee
- 2022-2023 AREAA Austin Board Advisor
- 2022 National AREAA Luxury Committee
- 2021 National AREAA A-List Chair
- 2020- National AREAA A-List committee
- 2019- President AREAA Austin Chapter
- 2017 - 2018 Treasurer
- 2016 - 2017 City of Austin Liaison
Texas Realtors Diversity Committee:
- 2024 Chair Diversity and Fairhousing Committee
- 2023 Vice Chair
- 2020-2022 Committee member
- 2022 Committee Liaison
Austin Board of Realtors Diversity Committee and Housing committee
- 2024 Vice Chair Diversity Committee
- 2019-2023 Committee member
Austin Board of Realtors Foundation Committee
2022-Committee member
AWARDS:
- Five Star Professional Award Winner — 2011 to 2024
- Asian Real Estate Association of America (AREAA) A-List — 2019, 2021, 2023
- Diamond Club $10M+ Top Producer — 2020
- Sapphire Circle Top Producer — 2018, 2019
- 10-Year Legend — 2020 Platinum Top 500 REALTORS® — 2019
- Platinum Top 50 REALTORS® Finalist — 2011 to 2019
- Americas Top 100 Real Estate Agents -2020
PROFESSIONAL EXCELLENCE
Five Star Professional conducts market-specific research throughout the U.S. to identify service professionals who demonstrate professional excellence and provide quality services to their clients. The Five Star Real Estate Agent program is the largest and most widely published award program for real estate agents in North America, covering more than 40 major markets. Five Star award winners do not pay a fee to be included in the research or on the final list of award winners.
The Five Star Professional research team contacted thousands of recent homebuyers, consumers and industry leaders to identify Austin-area real estate agents who stand out in their industry and community.
To learn more about the research methodology, click here.
