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PROFESSIONAL PROFILE

John S. Morgan

President, Chief Investment Officer
Mountain View Strategic Wealth, LLC
200 North Drive, i.Park Suite103
Hopewell Junction, NY 12533
Office: 845-834-4343
Cell: 914-281-3495
john@mvswealth.com
https://www.mvswealth.com/

Professional Approach

My career in investment management and financial planning began at a young age. Both of my parents grew up in the shadows of the Great Depression, and both of their fathers passed away when they were very young. Fortunately, both of my grandmothers were strong women, worked hard, and were able to put food on the table in safe and secure homes. To make a better life for our family, my parents were careful with their money, and saved for major expenditures in advance. Their life experience taught them that they should have a “rainy day fund,” to ensure that there was enough to pay for essential monthly expenses and longer-term needs, including higher education and retirement. It was only then that they would they put their resources toward vacations, home improvements, or a new car, for example. I remember informally learning these lessons around the dinner table and carry them with me today.

I founded Mountain View Strategic Wealth because I knew there was a better way to help individuals and families work toward their long-term goals, whether they involve a comfortable retirement or ensuring they can provide their children with a college education. I counsel clients to take stock of their current financial position, educate them on the many strategies available, formalize a plan of action, and then execute and fine-tune that plan as their lives change, so they can spend time doing what they love.

In addition to working directly with families, trusts, and businesses, I have held diverse roles, including launching a mutual fund, analyzing and ranking exchange-traded funds (ETFs) for two mutual funds, publishing an investing newsletter, and helping two other firms grow into large investment advisers as a member of their executive teams.

To become better at my craft, I have earned two advanced designations: Accredited Portfolio Management Advisor (APMA®) from The College for Financial Planning and Accredited Investment Fiduciary (AIF®) from the Center for Fiduciary Studies. I hold myself to high standards within my profession and, as such, have been recognized as a 2021 and 2022 "Five Star Wealth Manager" award winner by Five Star Professional and featured in news outlets including the Hudson Valley Magazine, Fortune, The Wall Street Journal, Poughkeepsie Journal, and more. My Bachelor of Science degree in Industrial Economics is from Union College, where I earned Dean’s List honors.

Giving back to my community is an important part to our family. I served on the investment subcommittee of the Community Foundations of the Hudson Valley for five years. I served as the Chairman of the Board of Directors of Abilities First and the Mid-Hudson Civic Center and sat on the board of the Dutchess County Regional Chamber of Commerce. In 2020, I became a Board of Education trustee of the Wappingers Central School District, one of the largest non-city school districts in New York State.

My wife Elaine and I are fortunate to live in New York’s Hudson Valley with our three daughters. We enjoy attending various sporting events and music recitals, in addition to riding on the Dutchess Rail Trail, and are proud to provide a foster home for BluePath Service Dogs – autism service dogs in training.

This award was issued on 5/1/24 by Five Star Professional (FSP) for the time period 8/29/23 through 2/29/24. Fee paid for use of marketing materials. Self-completed questionnaire was used for rating. This rating is not related to the quality of the investment advice and based solely on the disclosed criteria. 483 Hudson Valley-area wealth managers were considered for the award; 33 (7% of candidates) were named 2024 Five Star Wealth Managers. The following prior year statistics use this format: YEAR: # Considered, # Winners, % of candidates, Issued Date, Research Period. 2023: 472, 33, 6.9%, 5/1/23, 8/29/22 - 3/3/23; 2022: 376, 24, 6%, 5/1/22, 8/16/21 - 2/11/22; 2021: 346, 28, 8%, 5/1/21, 8/3/20 - 2/26/21; 2020: 314, 20, 6%, 5/1/20, 8/1/19 - 3/13/20; 2019: 306, 29, 9%, 5/1/19, 8/8/18 - 3/7/19; 2018: 307, 30, 10%, 5/1/18, 8/17/17 - 3/6/18; 2017: 482, 154, 32%, 5/1/17, 8/24/16 - 2/28/17; 2016: 265, 86, 32%, 4/1/16, 9/9/15 - 3/16/16; 2015: 373, 85, 23%, 6/1/15, 9/9/14 - 3/16/15; 2014: 478, 99, 21%, 5/1/14, 9/9/13 - 3/16/14; 2013: 585, 135, 23%, 5/1/13, 9/9/12 - 3/16/13; 2012: 494, 121, 24%, 5/1/12, 9/9/11 - 3/16/12.
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Mountain View Strategic Wealth, LLC is a registered investment advisory firm with its principal place of business in the State of New York. Mountain View Strategic Wealth may only transact business in those states in which it is registered, or qualifies for an exemption or exclusion from registration requirements.

*Winners appearing on this page do not pay a fee to be considered or to win the Five Star Award. Professionals with a digital profile have paid a promotional fee.
Wealth managers do not pay a fee to be considered or placed on the final list of Five Star Wealth Managers. The award is based on 10 objective criteria. Eligibility criteria - required: 1. Credentialed as a registered investment adviser (RIA) or a registered investment adviser representative; 2. Actively licensed as a RIA or as a principal of a registered investment adviser firm for a minimum of 5 years; 3. Favorable regulatory and complaint history review (As defined by FSP, the wealth manager has not; A. Been subject to a regulatory action that resulted in a license being suspended or revoked, or payment of a fine; B. Had more than a total of three settled or pending complaints filed against them and/or a total of five settled, pending, dismissed or denied complaints with any regulatory authority or FSP's consumer complaint process. Unfavorable feedback may have been discovered through a check of complaints registered with a regulatory authority or complaints registered through FSP's consumer complaint process; feedback may not be representative of any one client's experience; C. Individually contributed to a financial settlement of a customer complaint; D. Filed for personal bankruptcy within the past 11 years; E. Been terminated from a financial services firm within the past 11 years; F. Been convicted of a felony); 4. Fulfilled their firm review based on internal standards; 5. Accepting new clients. Evaluation criteria - considered: 6. One-year client retention rate; 7. Five-year client retention rate; 8. Non-institutional discretionary and/or non-discretionary client assets administered; 9. Number of client households served; 10. Education and professional designations. FSP does not evaluate quality of services provided to clients. The award is not indicative of the wealth manager's future performance. Wealth managers may or may not use discretion in their practice and therefore may not manage their clients' assets. The inclusion of a wealth manager on the Five Star Wealth Manager list should not be construed as an endorsement of the wealth manager by FSP or this publication. Working with a Five Star Wealth Manager or any wealth manager is no guarantee as to future investment success, nor is there any guarantee that the selected wealth managers will be awarded this accomplishment by FSP in the future. Visit www.fivestarprofessional.com.