PROFESSIONAL PROFILE
Mark Laing
www.marklaingrealtygroup.com
"Educating and Empowering Buyers and Sellers"
Mark Laing, REALTOR® | LIC# VA-0225227649 | LIC# FL-SL3501621
(703) 342-2540 | Mark.Laing@kw.com | MarkLaingRealtyGroup.com
My business philosophy is and will always be to act as a role model, treat everyone with respect, kindness, and most importantly, honesty. I run my business by building relationships, creating trust, and providing solutions to my clients' real estate needs and desires, and hope to be my clients' "forever real estate agent". I am not a transactional-based Realtor. My priority has always been to provide professional real estate services and guidance to my clients from start to finish and beyond. This is what sets me apart from many of my colleagues. Proudly serving Loudoun, Fairfax, Prince William, Frederick, and Fauquier counties and the surrounding area.
SELLER SERVICES:
- Home market analysis and home improvement recommendations to maximize sales price
- Providing sellers with ongoing Comparative Market Analysis during the listing phase
- Staging services
- In-depth digital and print media for maximum marketing coverage
- Professional photography of the home including drone and floorplans
- Full color brochures with property information inserts
- Wooden post with For Sale panel sign and specialty riders
- Agent network of cooperating brokers with qualified buyer clients
- Professionally catered brokers open with lunch invitations, and guided house tour for agents
- Open house and broker open events
- Extensive online presence on MLS search sites and top agent sites
- Berkshire Hathaway Home Services network exposure
- Global exposure to 70+ websites, 37 countries & 5 continents
- Internet marketing publisher syndication
- Direct mail - Just Listed & cards announcing the property is for sale
- BrightMLS statistic reporting on number of hits from agents included in their client's auto home search
- Realtor.com click through reporting and analysis
- Showing service sets up showing appointments using text, call or email, and gathers buyer feedback
- Print advertising in targeted markets
- By Appointment Only with listing agent present
- Contract negotiations
BUYER SERVICES:
- Best-in-Class customer service and transaction management
- Enhanced local knowledge of the Washington Metropolitan Northern Virginia real estate market and Central & Northern Florida
- Contracts & negotiations
- Problem Solving/ Conflict Resolution
- Extensive business network/vendors
- Detailed and organized professional
- Business entrepreneur
- Family-oriented
- Helping others accomplish their dreams
- Delivering support from start to finish and after the sale
MARKETING STRATEGIES:
- Individual property website
- Professional High-resolution video tours, photography, and aerial drone photography
- Comprehensive social media marketing campaign
- Sourcing leads from an expansive network
- Utilizing the Multiple Listing Service (MLS)
- Syndicated listing on 350 high visibility websites
- Open & broker open events
CERTIFICATIONS:
- Seller Representative Specialist
- Accredited Buyers Representative®
- Military Relocation Professional
- Keller Williams Realty Luxury Agent
MEMBERSHIPS:
- National Association of Realtors
- Virginia Association of Realtors
- Department of Professional Occupational Regulation
- Dulles Area Association of Realtors
- American Warriors Real Estate Professional
- Florida Association of Realtors
- Ocala Marion County Association of Realtors
- Florida Department of Business and Professional Regulation
AWARDS AND ACHIEVEMENTS:
- Top Producer
- Keller Williams Luxury Real Estate Agent
- Five Star Professional (2021, 2022 & 2023)
- BHHS HomeServices Chairman's Circle: 2020, 2021 & 2022)
- BHHS HomeServices President's Circle: 2018-2019
- BHHS HomeServices #1 Producing Adjusted Gross Income Real Estate Agent: 2020
COMMUNITY SERVICE:
- BroadOak Homeowners Association - President: 2015–2017 and Vice President: 2014-2015
- Seneca Ridge Homeowners Association - Treasurer: 1991-1996
- Paso Fino Horse Association: 2009-Present
- Big Brother Big Sisters & World Vision: 2015-Present
- American Warriors Initiative: 2017-Present
- Lupus Foundation: 2008-Present
PROFESSIONAL EXCELLENCE
Five Star Professional conducts market-specific research throughout the U.S. to identify service professionals who demonstrate professional excellence and provide quality services to their clients. The Five Star Real Estate Agent program is the largest and most widely published award program for real estate agents in North America, covering more than 40 major markets. Five Star award winners do not pay a fee to be included in the research or on the final list of award winners.
The Five Star Professional research team contacted thousands of recent homebuyers, consumers and industry leaders to identify Washington, D.C.-area real estate agents who stand out in their industry and community.
To learn more about the research methodology, click here.
