PROFESSIONAL PROFILE
Dana Wall
www.danawall.com
People are her passion!
As with many success stories, sometimes things just line up right. For Dana Wall, it was a love of psychology and exposure to the real estate industry at an early age that has given her the perfect mix of personality, education and knowledge to become a successful real estate sales and marketing professional in the coastal areas of South Orange County.
“I believe my extensive education and experience in psychology, human nature and behavior has definitely helped me better understand people’s motivations,” says Dana, who has worked since 2012 at Berkshire Hathaway HomeServices California Properties’ Luxury Residential Real Estate Sales division in Monarch Beach, CA. “I recognize how unique each individual is, and the importance of maintaining who you are as a person, but also tailoring your style somewhat to what works best for your clients and how they like to operate.”
Dana specializes in listing and selling homes primarily in the coastal areas of South Orange County, as well as areas in North County. Known for her friendly, outgoing and enthusiastic nature, Dana offers her clients a “laser focus on customer service, research, attention to detail, a great background in marketing and advertising, a good eye for photos, marketing layout, proofreading, and aesthetics when showcasing luxury homes,” she says.
“I work full-time, seven days a week, and feel it’s very important in this business to always be available for my clients. I pride myself on my communication skills, anticipating my clients’ needs and delivering updates and following up with critical information before they even need to ask me for it.” These skills have helped propel Dana to steady sales growth in a highly competitive coastal market since re-entering the real estate market full-time in 2009.
From a young age, Dana says she has loved being around people. Her fascination with what motivates people and what influences their behavior led her to pursue a bachelor’s degree in psychology from San Diego State University. She then went on to earn a master’s degree in psychology from Pepperdine University’s Orange County campus in Irvine.
While she was gaining in-depth knowledge about people’s behavior on her way to becoming a psychologist, Dana also began to work in various real estate jobs, including at a large vacation rental and real estate company in San Diego that specialized in properties along Mission Beach, Pacific Beach, Ocean Beach and La Jolla of San Diego.
“They are also a very busy brokerage in the area, so my boss at the time encouraged me to get my real estate license,” Dana recalls. “My step-mother was a broker so I was already very familiar with real estate but really gained a great deal of experience during my seven years at this firm.”
She grew to love the beautiful coastal homes and quickly found that she had a knack for establishing a rapport with people from all over the world. During her first year of graduate school, Dana worked for C21 Beachside in Laguna Niguel and got her first Orange County experience.
“Then fate would lead me into a corporate sales position, which then led to my nine-year tenure at PSB Integrated Marketing, Inc. in Lake Forest,” she says. “I kept my real estate license active -- I knew I’d go back into real estate one day, graduated with my MA in clinical psychology, and loved the marketing and advertising business.”
While working her way up through the ranks of PSB, Dana was promoted to national director of client relations, a position she held from 2006-2009. She says her early experience with clients of all types and sizes helped hone her skills and set her apart as one of the company’s most successful account managers. An eye for problem-solving and creative marketing campaigns also hastened her success, and under her leadership, clients won in excess of 100 awards for marketing excellence, return on investment and creative concepts. She received PSB’s prestigious Founders Award.
In 2009, Dana decided to take a leap of faith and get back into full-time real estate in South Orange County. She went to work at a local firm for three years, then moved to Prudential California Realty in June 2012 (now Berkshire Hathaway HomeServices California Properties), where she has been since.
Not one to stop learning and growing, Dana is taking classes to become a Certified International Property Specialist which will be complete in 2017. But she still attributes that love of people she recognized early in life as the key to her success. “I am very in tune with people’s emotions, voice intonations, body language, eye contact and communication styles, which helps me to perhaps better understand how to connect with people on a truly genuine level,” she says.
“I think people would agree that I exude honesty, integrity, genuineness and a sincere interest in them and accomplishing the goal at hand. I tend to believe that doing what you love and doing it with the most passion and enthusiasm will create success. I think my clients feed off of my energy, enthusiasm and positive outlook on life.”
ACCREDITATIONS & AWARDS:
Five Star Real Estate Agent award winner 2015, 2016, 2017
Top 100 at Berkshire Hathaway HomeServices California Properties 2012-2017
Luxury Property Specialist, member of prestigious Lux Division of BHHS California Properties
SPECIALTIES AND INTERESTS:
International and Luxury Buyers and Sellers, Vacation Homes, Second or Third Homes, Relocation Clients, Coastal Specialist.
PROFESSIONAL EXCELLENCE
Five Star Professional conducts market-specific research throughout the U.S. to identify service professionals who demonstrate professional excellence and provide quality services to their clients. The Five Star Real Estate Agent program is the largest and most widely published award program for real estate agents in North America, covering more than 40 major markets. Five Star award winners do not pay a fee to be included in the research or on the final list of award winners.
The Five Star Professional research team contacted thousands of recent homebuyers, consumers and industry leaders to identify Orange County-area real estate agents who stand out in their industry and community.
To learn more about the research methodology, click here.