New Jersey Five Star award winner


Roberta Baldwin

Realtor/Founding Franchise Partner/Influencer
Principal, Roberta Baldwin Homes
Keller Williams NJ Metro Group
237 Lorraine Ave.
Upper Montclair, New Jersey 07043
Office: 973-420-9043 / 973-783-7400 x 207
Cell: 973-420-9043

Roberta Baldwin, a Certified Luxury Home Marketing Specialist and charter member of the new KW Sports + Entertainment division, has long been one of Essex County, NJ's most respected real estate infuencers, often quoted in the national media, featured for 2 seasons on the hit HGTV show "Bought & Sold" and, recently, on HGTV's "House Hunters" and in the NY Daily News. A founding co-owner in 2010 of Keller Williams NJ Metro Group - the #1 performing brokerage office in Essex County -- she personally has been a Double Platinum sales achiever, ranked in the top .05% of KW agents worldwide In 2021, her team was ranked a phenomenal #28 nationally in the RealTrends America's Best survey. Launching Roberta Baldwin Homes will enable Roberta to serve as a trusted one-on-one consultant to her clients in the ever-more complex task of buying and selling property in the popular commuter towns just West of New York City.

A recipient of the New Jersey Association of Realtors' Circle of Excellence Sales Award since her first full year in real estate and a perennial Morris /Essex Health & Life magazine "Top Agent,"  she was previously Managing Director of the ubiquitous Baldwin Dream Team, the West Essex area's #1 residential sales team for over a decade. In total, Roberta and her teams have closed more than $1B in residential real estate over the past 26 years.

Previous to her years in real estate, Roberta was an award-winning former journalist, author, newspaper editor, marketing and publishing executive, honing all-important organizational, technological, creative and people skills that reflect so well in every deal she negotiates. Her sophisticated mix of online analytics, broad-based marketing, meticulous personal service and highest-level integrity, coupled with her thorough knowledge of local towns, schools and commutes, make Roberta Baldwin a guide virtually unmatched in the Northern NJ homes marketplace. 

Considered an expert on pricing, buyer and seller psychology and staging homes to maximize value, she has been interviewed by The New York Times, NJ Star Ledger, Nightline (ABC), Early Morning (CBS) and MSNBC. Her national accolades speak to the elite standard she reflects and further cement her position as the West Essex (NJ) region's premier real estate consultant, with sales of more than $1B since 1995.

Visit Roberta: and

Call, text or DM her directly at 973-420-9043 to get started on your real estate journey.


Five Star Professional conducts market-specific research throughout the U.S. to identify service professionals who demonstrate professional excellence and provide quality services to their clients. The Five Star Real Estate Agent program is the largest and most widely published award program for real estate agents in North America, covering more than 40 major markets. Five Star award winners do not pay a fee to be included in the research or on the final list of award winners.

The Five Star Professional research team contacted thousands of recent homebuyers, consumers and industry leaders to identify New Jersey-area real estate agents who stand out in their industry and community.

To learn more about the research methodology, click here.

*Winners appearing on this page do not pay a fee to be considered or to win the Five Star Award. Professionals with a digital profile have paid a promotional fee.